I remember learning in school about a story that Ben Franklin wanted the national bird to be the turkey.

Later on I learned the myth was false. But, when I first learned about it, I was intrigued. Why the turkey?

Maybe he favored the turkey because he wanted to get away from the opulent image of European royalty. Maybe he wanted the average American to be able to identify with the nation's symbols. Whatever his motivation, the turkey would have been an unexpected and whimsical choice to represent the nation.

When it comes to branding, I like to push my clients to choose the turkey over the eagle. It's risky, it's different, and it's memorable.

When you're thinking about a logo design for your company, there's a pressure to appeal to the common denominator, to be generic because generic isn't offensive or weird.

But, generic also doesn't speak to who you are, to what makes you unique. Choose something for your business that's a true reflection of who you are.

Get a turkey.

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