May 8, 2017

Ingleside Tutorial

Print Collateral
Web Development
Web Design
Logo Design

The Challenge

Ingleside Tutorial is an alternative school that is founded on the principles of Charlotte Mason, a Victorian era educator who believed education should be child-focused and should use Nature as its classroom.

Initial Concepts

A number of logo designs I did centered around books and reading. Books stand for education, so that symbol is fairly straightforward. But, there was a second reason. Ingleside is an old word for fireside, as in by a hearth. In the era of Charlotte Mason, reading often took place by the fire since it was a source of light.

Inital sketches featured a young girl reading a book, various birds, an open book, and a torch.

Solution

Researching Charlotte Mason, I discovered that the school she started in England (the Parents' Union School) adopted the skylark as its mascot because of its ability to fly to great heights. One student even created a metallic badge that she had manufactured and gave to other students. I wanted to create an original skylark logo design that would look modern and crisp, but that would also pay homage to the school's roots.

Stationery Collateral

As a school, I knew that Ingleside Tutorial would need stationery to communicate with parents and others. I wanted to provide collateral that took advantage of their playful identity while still remaining professional.


More Work | View All

Flywheel Brands Website Design
Flywheel Brands
Dec 7, 2018

Originally a decal printer, Flywheel has grown into a full-service marketing firm with a plethora of print solutions and online marketing. They even host a weekly podcast. I designed and built them a new website to properly showcase everything they do.

Logo Design
Web Design
Web Development
Print Collateral
JHM
Oct 5, 2018

JHM is a CPA firm with over 40 years of history in Chattanooga. I developed a website to showcase their relevance to modern brands.

Logo Design
Web Design
Web Development
Print Collateral
Chattaneuter
Oct 5, 2018

ChattaNeuter is an animal welfare non-profit that offers high volume, high quality spay/neuters for dogs and cats. Their old website lacked clear messaging. My team and I created a new website that tells their story effectively.

Logo Design
Web Design
Web Development
Print Collateral
Chattaneuter
Oct 5, 2018

ChattaNeuter is an animal welfare non-profit that offers high volume, high quality spay/neuters for dogs and cats. Their old website lacked clear messaging. My team and I created a new website that tells their story effectively.

Logo Design
Web Design
Web Development
Print Collateral
T-shirt design for the Chattanooga Fellows
Chattanooga Fellows
Apr 2, 2018

The Fellows needed to expand their branding. Their logo, a wordmark in a lovely serif typeface, was simple and it needed a little more presence for marketing. I created a suite of badges and a simple monogram to expand the brand.

Logo Design
Web Design
Web Development
Print Collateral

Start your project.

Every project starts the same way. I ask questions, get to know you, and delve into the challenges you face. My crticial thinking roars to life and I envision what we will accomplish together.

Send a message