The Creative Brief
Formerly known as Builder Ready, Hemlock Homes is a local new home construction company that was launched a couple of years ago by two brothers who already owned several companies in the same field. With their resources in electrical, paint, and general contracting, it was an easy step to launch into construction.
A couple of years in, however, they acknowledge that their existing branding didn't speak to the modern, high-quality construction methods they actually practiced. They decided to rebrand in order to appeal to the younger demographic who made up the bulk of their customers.