Ingleside Tutorial

Completed May 8, 2017

Creative Brief

The Creative Brief

Ingleside Tutorial is an alternative school that is founded on the principles of Charlotte Mason, a Victorian era educator who believed education should be child-focused and should use Nature as its classroom.

Ingleside Tutorial Logo Initial Sketches

Initial Concepts

A number of logo designs I did centered around books and reading. Books stand for education, so that symbol is fairly straightforward. But, there was a second reason. Ingleside is an old word for fireside, as in by a hearth. In the era of Charlotte Mason, reading often took place by the fire since it was a source of light.

Book Logo DesignReading a Book Logo Design

The Solution

Researching Charlotte Mason, I discovered that the school she started in England (the Parents' Union School) adopted the skylark as its mascot because of its ability to fly to great heights. One student even created a metallic badge that she had manufactured and gave to other students. I wanted to create an original skylark logo design that would look modern and crisp, but that would also pay homage to the school's roots.

Skylark Logo Design
Ingleside Tutorial Monogram Logo Design
Ingleside Tutorial Logo Design
Ingleside Tutorial Badge Logo Design


Stationery Collateral

As a school, I knew that Ingleside Tutorial would need stationery to communicate with parents and others. I wanted to provide collateral that took advantage of their playful identity while still remaining professional.

Ingleside Tutorial Business Card DesignIngleside Tutorial Stationery Design