LifeSpring is a pediatric clinic with a mission to go beyond its walls to reach the surrounding community. An audit of the organization revealed a big miscommunication problem. People didn't know what LifeSpring did. I designed and built a site to tell their story more effectively.
Acumen is an online learning platform for marketing departments wanting to learn more about the technical side of the web. I designed a minimal, meaningful icon to represent Acumen’s education suite.
New City East Lake is a PCA church in Chattanooga. An audit of their site showed it only targeted visitors. I designed and developed a website members could use too.
ChattaNeuter is an animal welfare non-profit that offers high volume, high quality spay/neuters for dogs and cats. Their old website lacked clear messaging. My team and I created a new website that tells their story effectively.
The Fellows needed to expand their branding. Their logo, a wordmark in a lovely serif typeface, was simple and it needed a little more presence for marketing. I created a suite of badges and a simple monogram to expand the brand.
Formerly known as Builder Ready, Hemlock Homes is a local new home construction company. With the name change, I was tasked with creating new branding that would appeal to the company's millennial target demographic.
I started my design career in 2013. Like most junior designers, I spent the first few years learning skills. How to design a logo in Adobe Illustrator. How to draft a website in Sketch. After 3 years, I started to shift my attention to knowledge. What makes up a brand? How do people actually use a website and what makes it easier to use? Answering those questions has gotten easier with experience.
Let’s put that experience to good use.
Development | CMS
Colors | Typography
Flyers | Brochures
I love being able to give back to the design community. This year, I launched a YouTube channel where I upload tutorials on developing custom websites using my favorite development tool, Webflow, designing user interfaces, and more.
Sketch Exercise - Boston's Public Garden
Building the New City East Lake Website
Unique Footers Developed in Webflow